自考13608高级商务英语阅读考试大纲（2025年版）
湖南省高等教育自学考试课 程考 试大 纲高级商务英语阅读 （课程代码：13608） 湖南省教育考试院组编 2025 年 6 月高等教育自学考试课程考试大纲课程名称：高级商务英语阅读课程代码：13608
第一部分
课程性质与目标
一、课程性质与特点
高级商务英语阅读是高等教育自学考试英语专业的选考课程。本课程的内容主要为从英美主要报刊、教材和网站中筛选出的阅读文章，涵盖公司、产品、贸易、营销、金融、投资、保险、电子商务、国际经济和世界贸易组织等领域。旨在发展考生的阅读能力及应用能力，它有别于一般的知识课，也不同于简单的技能训练。英语阅读能力包括英语语言知识与英语文化知识，不同商务场景下的英语阅读，英语阅读的各项技能、策略和熟练程度，对英语文化的态度以及其他情感因素、意志资质等。
二、课程目标与基本
要求本课程以国际商务活动为语境，培养考生全面理解国际主要商务活动所需的基本阅读能力底蕴。通过本课程学习，使考生能全面、系统地了解国际商务活动中普遍运用的商务语言，形式和自如沟通能力，从而能在未来的商务活动中理解对方诉求，提升跨文化交际能力并进一步进行运用，达到自如沟通。
通过本课程的学习，要求考生能读懂在商务工作环境下的英语文件及相关文档材料；能读懂一般英美报刊杂志上的涉及商务的报道；能理解所读材料的主旨大意，分辨出其中的事实和细节；能理解字面意义和隐含意义；能根据所读材料进行判断和推理；能分析所读材料的思想观点、语篇结构、语言特点和修辞手法；
能在阅读中根据需要自觉调整阅读速度和阅读技巧。
三、与本专业其他课程的关系
本课程是本专业的选考课程，本课程的学习要求考生通过本专业其他基础课程的学习，已经具备一定的英语语言知识和语言能力基础以及初步的商务知识储备，既是学生语言学习和专业知识积累的结果，又是进一步学习和应用这些知识的基础。
第二部分考核内容与考核目标公司
通过本章的学习，了解公司的定义、发展历史、种类以及公司在社会经济中的作用，理解企业文化的作用和意义，掌握相关英语术语表达。本章的难点是理解各种类型公司的特点。
（一）Part 1 Company (重点）识记：与公司相关的词汇及相关术语表达理解：公司的定义、类型应用：公司类型的选择（二）Part 2 Why Company Culture Is So Important to Business Success（次重点）识记：与公司文化相关的词汇及相关术语表达理解：公司文化的重要性应用：如何打造公司文化产品通过本章的学习，了解产品对于公司的重要性和公司向市场提供的产品类型， 理解打造品牌对于公司的重要性，探讨如何打造品牌、赢得竞争。本章的难点是产品的类型。
（一）Part 1 Product (重点）
理解：产品的定义与类型应用：产品决策（二）Part 2 Branding Your Business to Make More Money（次重点)
理解：品牌打造的重要性与营销策略应用：如何使产品赢得市场市场营销通过本章的学习，理解市场营销的定义和市场营销组合的四大要素，了解市场营销过程的五个步骤和数字化营销的优势。本章的难点是如何根据产品制定营销策略。
（一）Part 1 Marketing (重点）
理解：1. 市场营销的广泛定义与微观定义
2. 市场营销组合
3. 营销体系
应用：制定营销计划
（二）Part 2 The Real Value of Your Online Marketing Efforts（次重点）
理解：数字化营销的优劣势应用：数字化营销与传统营销的结合国际贸易通过本章的学习，了解国际贸易的内涵、国际贸易中的专业化、自由贸易和贸易保护主义，熟悉国际贸易中特有的问题。本章的难点是理解国际贸易中的专业化。
（一）Part 1 What Is International Trade (重点）
理解：1.国际贸易的定义
2.自由贸易与贸易保护主义应用：国际贸易中的专业化（二）Part 2 Unique Problems in International Trade（次重点）
理解：1.国际贸易中的文化问题
2.货币兑换
3.贸易壁垒
应用：国际贸易中的保护主义金融通过本章的学习，了解国际货币体系和主要的国际货币，了解上世纪末的亚洲金融危机，了解国际金融中存在的问题和世界银行面临的主要挑战。本章的难点是国际货币体系的发展变化。
（一）Part 1 The International Monetary System（重点）
理解：国际货币体系的发展过程应用：汇率制度的选择（二）Part 2 My Vision for a World Bank that Serves Everyone（一般）
理解：世界银行面临的挑战投资通过本章的学习，了解投资的含义，了解美国投资人熟悉的各种投资选择， 了解投资的基本规则。本章的难点是理解如何进行合理的投资选择。
（一）Part 1 Investments (重点）
理解：常见的投资选择应用：合理的投资组合（二）Part 2 13 Essential Rules for Investing（次重点）
理解：投资的基本规则应用：合理的资产配置计划保险通过本章的学习，了解货物保险的定义以及各种类型的货物保险，了解保险公司可承保的各种风险。本章的难点是理解如何恰当地购买货物保险。
（一）Part 1 Cargo Insurance Basics (重点）
理解：货物保险的基本知识应用：货物保险方式的选择（二）Part 2 Insurability（一般）
理解：可保性风险的特征电子商务通过本章的学习，了解电子商务的基本知识，包括其定义、类型、策略和相关法律，了解中国电子商务的发展现状。本章的难点是理解如何制定合理的电子商务战略。
（一）Part 1 What Is E-Commerce（重点）
理解：1.电子商务的定义
2.电子商务的分类
3.电子商务战略
应用：电子商务的成功要素（二）Part 2 E-Commerce in China: A Market Overview（次重点）
理解：电子商务在中国的发展应用：分析中国电子商务的发展前景国际经济通过本章的学习，了解国际经济形势，了解中国为促进世界经济发展所作出的努力，了解国内生产总值（GDP）与国家经济发展的关系。
（一）Part 1 Endeavor to Shape the Future of Humanity（重点）
理解：国际事务中的四种赤字应用：保护多边贸易体系（二）Part 2 A New Way to Measure Economic Growth and Progress（一般）
理解：1.GDP 增长指数
2.包容性增长指数
应用：如何衡量一个国家的发展世界贸易组织通过本章的学习，了解世界贸易组织（WTO）的组织架构和功能，了解世贸组织的贸易争端解决机制，了解现代经济中规范数字贸易行为面临的关键问题。
（一）Part 1 About the WTO（重点）
理解：世贸组织的作用应用：用世贸机制解决贸易争端（二）Part 2 The WTO in the Digital Age（一般）
理解：数字时代世贸组织面临的问题
第三部分
有关说明与实施要求
一、考核的能力层次表述
本大纲在考核目标中，按照“识记”“理解”“应用”三个能力层次规定其应达到的能力层次要求。各能力层次为递进等级关系，后者必须建立在前者的基础上，其含义是：识记：能知道有关的名词、概念、知识的含义，并能正确认识和表述，是低层次的要求。
理解：在识记的基础上，能全面把握基本概念、基本原理、基本方法，能掌握有关概念、原理、方法的区别与联系，是较高层次的要求。
应用：在理解的基础上，能运用基本概念、基本原理、基本方法联系学过的多个知识点分析和解决有关的理论问题和实际问题，是最高层次的要求。
二、教材
指定教材：《高级商务英语阅读》，黄震华主编，国家开放大学出版社，2022 年版
三、
自学方法指导
1．在开始阅读指定教材某一章之前，先翻阅大纲中有关这一章的考核知识点及对知识点的能力层次要求和考核目标，以便在阅读教材时做到心中有数，有的放矢。
2．阅读教材时，要逐段细读，逐句推敲，集中精力，吃透每一个知识点，对基本概念必须深刻理解，对基本理论必须彻底弄清，对基本方法必须牢固掌握。
3．在自学过程中，既要思考问题，也要做好阅读笔记，把教材中的基本概念、原理、方法等加以整理，这可从中加深对问题的认知、理解和记忆，以利于突出重点，并涵盖整个内容，可以不断提高自学能力。
4．完成书后作业和适当的辅导练习是理解、消化和巩固所学知识，培养分析问题、解决问题及提高能力的重要环节，在做练习之前，应认真阅读教材，按考核目标所要求的不同层次，掌握教材内容，在练习过程中对所学知识进行合理的回顾与发挥，注重理论联系实际和具体问题具体分析，解题时应注意培养逻辑性，针对问题围绕相关知识点进行层次（步骤）分明的论述或推导，明确各层次 （步骤）间的逻辑关系。
四、对社会助学的要求
1．应熟知考试大纲对课程提出的总要求和各章的知识点。
2．应掌握各知识点要求达到的能力层次，并深刻理解对各知识点的考核目标。
3．辅导时，应以考试大纲为依据，指定的教材为基础，不要随意增删内容，以免与大纲脱节。
4．辅导时，应对学习方法进行指导，宜提倡“认真阅读教材，刻苦钻研教材，主动争取帮助，依靠自己学通”的方法。
5．辅导时，要注意突出重点，对考生提出的问题，不要有问即答，要积极启发引导。
6．注意对考生能力的培养，特别是自学能力的培养，要引导考生逐步学会独立学习，在自学过程中善于提出问题，分析问题，做出判断，解决问题。
7．要使考生了解试题的难易与能力层次高低两者不完全是一回事，在各个能力层次中会存在着不同难度的试题。
8．助学学时：本课程共4 学分，建议总课时72 学时，其中助学课时分配如下：
章次 章节名称学时 Company Product Marketing International Trade Finance Investment Insurance E-Commerce International Economy The World Trade Organization 合计
五、关于命题考试的若干规定
1．本大纲各章所提到的内容和考核目标都是考试内容。试题覆盖到章，适当突出重点。
2．试卷中对不同能力层次的试题比例大致是：“识记”为 30 %、“理解”为40%、“应用”为 30 %。
3．试题难易程度应合理：容易、中等、难比例为 3：4：3。
4．每份试卷中，各类考核点所占比例约为：重点占 60%，次重点占 30%，一般占 10%。
5．试题类型一般分为：完形填空题、阅读理解题、术语翻译题、句子翻译题、段落翻译题。
6．考试采用闭卷笔试，考试时间 150 分钟，采用百分制评分，60 分合格。
六、题型示例（样题）
一、完形填空题
（本大题共 10 小题，每小题 1 分，共 10 分）
样题一（样题
一、二的两种题型任选一种
） Read the following passage and fill each gap with the best word (A, B, C or D).The credit crunch of 2007-2008 was the third phase of a larger and longer financial crisis. The first phase was the emerging market defaults of the 1990s. The second was the new economy boom and bust at the turn of the century. The third was the collapse of markets for structured debt products, (1)____ had grown so rapidly inthe five years up to 2007.The manifestation of the problem in each phase was different–first emerging markets, then stock markets, then debt. (2)____ the mechanics were essentially the same. Financial institutions identified a genuine economic change–the assimilation of some poor countries into the global economy, the opportunities (3)____ to business by new information technology, and the development of opportunities to manage risk and maturity mismatch more effectively through markets. Competition to sell products
(4)____ wild exaggeration of the pace and scope of these trends. The resulting herdenthusiasm led to mispricing– (5)____ in asset markets, which yielded large, and largely illusory, profits, of which a substantial fraction was paid to employees.
1. A. thatB. it C. which D. this
2. A. But
B. And C. Though D. While
3. A. giveB. offered C. giving D. offering
4. A. result toB. brought up C. came to D. led to
5. A. particularlyB. particular C. in particular D. particularity 样题二 Decide which of the words given in the box would best complete the passage if inserted in the corresponding blank. The words can be used only once.The World Trade Organization–the WTO–is the international organization whose (1)_____ purpose is to open trade for the benefit of all.The WTO provides a forum for negotiating agreements (2)____ at reducing obstacles to international trade and ensuing a level playing field for all, thus
(3)______ to economic growth and development. The WTO also provides a (4)_____and institutional framework for the implementation and monitoring of these agreements, as well as for settling disputes arising (5)_____ their interpretation and application. The current body of trade agreements comprising the WTO consists of 16 different multilateral (6)_____ (to which all WTO members are parties) and two different plurilateral agreements (to which only some WTO members are parties).Over the past 60 years, the WTO, which was established in 1995, and its
(7)_____ organization the GATT have helped to create a strong and prosperousinternational trading system,
(8)______ contributing to unprecedented globaleconomic (9)______. The WTO currently has 155 members, of which 117 are developing countries or separate customs territories. WTO activities are supported by a Secretariat of some 700 staff, led by the WTO Director-General. The Secretariat is located in Geneva, Switzerland, and has an (10)_____ budget of approximately CHF 200 millions ($180 million, €130 million). The three official languages of the WTO are English, French, and Spanish.
二、阅读理解题
（本大题共 20 小题，每小题 2 分，共 40 分）
A. aimed B. from C. primary D. agreements E. contributing F. legal G. thereby H. growth I. therefore J. annual K. predecessor L. officialRead the following passage and choose the best statement (A, B, C or D) for each question.Passage One What Forces Are Fueling E-Commerce There are at least three major forces fueling e-commerce: economic forces, marketing and customer interaction forces, and technology, particularly multimedia convergence.Economic Forces One of the most evident benefits of e-commerce is economic efficiency resulting from the reduction in communications costs, low-cost technological infrastructure, speedier and more economic electronic transactions with suppliers, lower global information sharing and advertising costs, and cheaper customer service alternatives.
Economic integration is either external or internal. External integration refers to the electronic networking of corporations, suppliers, customers/clients, and independent contractors into one community communicating in a virtual environment (with the Internet as medium). Internal integration, on the other hand, is the networking of the various departments within a corporation, and of business operations and processes. This allows critical business information to be stored in a digital form that can be retrieved instantly and transmitted electronically. Internal integration is best exemplified by corporation intranets. Among the companies with efficient corporate intranets are Procter and Gamble, IBM, Nestle and Intel.
Marketing and Customer Interaction Forces Corporations are encouraged to use e-commerce in marketing and promotion to capture international markets, both big and small. The Internet is likewise used as a medium for enhanced customer service and support. It is a lot easier for companies to provide their target consumers with more detailed product and service information using the Internet.Technology Forces The development of ICT is a key factor in the growth of e-commerce. For instance, technological advances in digitizing content, compression and the promotion of open systems technology have paved the way for the convergence of communication services into one single platform.
This in turn had made communication more efficient, faster, easier, and more economical as the need to set up separate networks for telephone services, television broadcast, cable television, and Internet access is eliminated. From the standpoint of firms/businesses and consumers, having only one information provider means lower communications costs.
Moreover, the principle of universal access can be made more achievable with convergence. At present the high costs of installing landlines in sparsely populated rural areas is a disincentive to telecommunications companies to install telephones in these areas. Installing landlines are not limited to local and long distance telephone charges, but also include cable TV and Internet charges. This development will ensure affordable access to information even by those in rural areas and will spare the government the trouble and cost of installing expensive landlines.
1. The phrase “fueling e-commerce” in the title might mean ______.A. irritating e-commerce B. stimulating e-commerce to boom C. setting e-commerce on fire D. providing e-commerce with fuels such as gases
2. According to the passage, the achievement of e-commerce ’ s benefiteconomic efficiency should contribute to ______.A. the reduced communications costs B. the low-cost technological infrastructure C. the cheaper customer service alternatives D. the faster development of ICT
3. A good example of internal integration is _____.A. electronic networking of suppliers B. corporate intranets C. low-cost technological infrastructure D. Procter and Gamble
4. The following are advantages of e-commerce EXCEPT that _____.A. it makes electronic transactions available which are speedier and more economic B. it makes it easy for companies to provide their target consumers with more detailed product and service information C. it is used by companies like Procter and Gamble, IBM, Nestle and Intel D. it makes it possible to reduce the communication costs
5. It can be inferred from the passage that _____.A. telecommunications companies are not willing to install landlines in sparsely populated rural areas B. landlines could only be used to make telephone calls C. IBM is the only company that makes better use of corporate intranets D. it is the government’s responsibility to install landlines for cable TV and Internet
三、术语翻译题
（本大题共 10 小题，每小题 2 分，共 20 分）
Translate the following terms into Chinese or English.Part One
1. Royal Charter
2. tax return
3. tangible product
4. marketing mix
5. current accountPart Two
6. 机会成本
7. 企业文化
8. 货币兑换
9. 贸易壁垒
10. 投资组合
四、句子翻译题
（本大题共 5 小题，每小题 4 分，共 20 分）
Translate the following sentences into English.
1. 在全球范围内的交易给消费者和国家创造了享用在他们自己的国家没有的商品和服务的机会。
2. 战后的国际货币秩序大多还是围绕着美元的中心地位，尽管欧元诞生，但美元仍然是主要的国际货币。
五、段落翻译题
（本大题共 1 小题，每小题 10 分，共 10 分）
Translate the following into Chinese.
Governments, and particularly the U.S. government, reacted on each occasion by pumping money into the financial system in the hopes of staving off wider collapse, with some degree of success. At the end of each phase, regulators and financial institutions declare that lessons had been learnt. While measures were implemented which, if they had been introduced five years earlier, might have prevented the most recent crisis from taking the particular form it did, these responses addressed the particular problem that had just occurred, rather than the underlying generic problems of skewed incentives and dysfunctional institutional structures.
